Launching and sustaining a publication

From MPublishing

• The SPARC Consulting Group provides guidance on business models to learned societies and other nonprofit organizations that want to make a switch to open access. They also provide an Open-access Journal Publishing Resource Index containing advice on new journal planning, governance and editorial issues, marketing and promotion, and more.
• Case Study on the Development of the International Journal of Exercise Science: "This document is a summary case study on the origination, development, marketing and on-going management of this unique research journal."
• MPublishing Marketing Guide
• Editors of journals might consider joining the Council of Editors of Learned Journals for advice and support from other journal editors. There are also discipline-specific groups, such as CELxJ and LIS-Editors.