Michigan Publishing Marketing Guide

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Mpublishing is please to work with you to promote your publication upon launch. We start from the idea that each of the publishing parties has expertise in different areas and that by working together, we will be most successful in marketing and promoting your journal. Already, authors promote their work widely by talking about it at conferences, teaching it to students and engaging in the scholarly conversation. In addition to these usual activities, we’d like to ask you to consider using Internet tools to draw attention to your work, and can provide you with guidelines to help you use these tools.

We also very much welcome your suggestions for how best to draw attention to your work. Filling out our marketing information form will help us promote your journal to the broadest possible audience.

MPublishing’s primary goal for your publication is to enhance its discoverability online so that anyone who is interested in it can easily find it and read it. A fully searchable electronic version of your text will be freely and permanently available through our publishing platform. The publications we host are indexed by search engines, which help readers find your work.


Marketing & Promoting your Publication

We start from the idea that each of the publishing parties has expertise in different areas and that by working together, we will be most successful in marketing and promoting your journal. Already, authors promote their work widely by talking about it at conferences, teaching it to students and engaging in the scholarly conversation. In addition to these usual activities, we’d like to ask you to consider using Internet tools to draw attention to your book, and can provide you with guidelines to help you use these tools.

We also very much welcome your suggestions for how best to draw attention to your work. Filling out our marketing information form will help us promote your journal to the broadest possible audience.

MPublishing’s primary goal for your journal is to enhance its discoverability online so that anyone who is interested in it can easily find it and read it. A fully searchable electronic version of your text will be freely and permanently available through our publishing platform. The publications we host are indexed by search engines, which help readers find your work.

As a library-based publisher, MPublishing has expertise in the library community and works to let libraries know about your journal. We catalog journal prior to publication and make the records available to libraries worldwide through WorldCat

MPublishing is pleased to work with you to promote your publication upon launch. Here's what we do & what we need for you to facilitate this process.


Getting Started:

What MPublishing does for all publications:

  • Create metadata for cataloging the resource (& harvesting by OAIster?)
  • Add the resource to our website and posting a notice on our blog
    • Would you be interested in participating in an author/editor Q&A, for the MPublishing blog? If so, would you prefer to write the questions and answers yourself or to have a MPublishing staff member write the questions for you to answer?
  • Add an RSS feed so that readers can subscribe to automatic notifications about the availability of new issues
  • Notify our local community at U-M about the resource, as well as our publishing & library peers
  • Where applicable, add the resource to online directories of scholarly resources (like the Directory of Open Access Journals)
Personal tools